Alan Truman Launched at Kolkata.
What comes first to your mind when you hear about Kolkata? Misti Doi and rasagullas without any doubt, right? Well, the city was taken by a storm on April 10th and 11th for those connected to the world of professional beauty and hair. Alan Truman, a brand that has been creating a stir with its range of professional hair styling tools and accessories mesmerized the audience and participants at Professional Beauty Kolkata.
Capturing the limelight at the show, the Alan Truman’s stand was truly one of its kinds. 16 stylists, 36 looks, a brand stand, an open green room and a truly spectacular education stage. Couldn’t ask for more.
Held at Swabhumi Heritage Plaza, the show had the brand creating frenzy with its lead educators – Rod Anker and Rekha Sharma. The Kolkata show also had Samir Lakhani and Anupama Conso taking the audience through hair updos that included a stunning range of haircuts and hairstyles.
Spread out large and wide the Alan Truman zone was abuzz throughout both the days. It was not just the stand but also the open green room, the contests, the Alan Truman Bag and the education zone that was attracting equal number of eyeballs.
Major Show Highlights
The Alan Truman Green Room: The green room has always had a sense of mystique charm around it. Very few really get to witness what is on the inside. For the first time ever, a brand took a bold step to throw open the green room for the audience present. One could witness each and everything that a model undergoes before she came on the stage – right from the hair prep before the styling to the make-up to the final styling.
The Education Stage: What made this one of its kind was that you could see 4 stylists and hair artists working on the models simultaneously. The turning point at the show was a one-minute haircut done by Abrar Mansuri. Unbelievable as it may sound…. a complete haircut in a minute! Rod Anker kept the audience on their toes with his high-energy hair tutorials. He was generously sharing secrets of a good haircut that were well reciprocated by the hair stylists and salon owners present at the show.
Sameer Lakhani did his signature bob on a lovely salon-owner who was seen totally mesmerized with her make over. Anupama Conso charmed the crowd with her high-speed ultra-chic clipper cuts. The updos queen Rekha Sharma was seen juggling between avante grade, bridal and editorial updos. All of these put together were a first for any hair show in India.
The Alan Truman Brand Stand & Experience Zone: One could try, test, touch and feel each and every product. The models at the booth volunteered for the customers to test the products on their hair. The every helpful brand specialists were there to assist everyone with their queries. Attractive discounts were offered to people who bought any amount or any value of products on the spot.
Freebies: The crowd could get their hands on thousands of freebies while witnessing great education. You could participate in a contest or just about yell the name Alan Truman and grab a shampoo brush or a comb or Alan Truman blow drying brushes.
The Alan Truman bag: Classy, chic, larger than life, BIG, huge and carry-it-all. The mother of all bags indeed, it measured 3 feet wide and 2 feet tall. You could see 3 in 10 participants sporting the bag. One could purchase any Alan Truman products to grab the bag and have it all.
With all of the above, the two-day show put up the brand – Alan Truman at the Professional Beauty Kolkata was a statement of its types.