Amway India, the country’s largest direct selling FMCG company has announced the launch of a new Pimple Control Range under its beauty brand ‘Attitude’.
Staying true to its commitment to introducing new products based on science and innovation, Amway India has introduced this range for the Indian youth. The new Attitude Clear Activ Pimple Control Range priced from Rs 349/- onwards, includes Attitude Clear Activ Pimple Control Face Wash and Attitude Clear Activ Control Spot Corrector. Attitude is an entry-level premium brand, targeted specifically at the Indian youth.
Enriched with the goodness of Botanical extracts, the new Attitude Clear Activ Pimple Control Range is specially formulated with Green Tea, Licorice and Meadowsweet that helps to keep pimples at bay. The green tea extracts, having antioxidant properties, act against free radicals protecting the skin cells from every day aggression. Licorice aids to regulate sebum secretion and Meadowsweet maintains natural balance of the skin. The new Attitude Clear Activ Face Wash is a water based and sulphate free gel formulation recommended to be used twice daily in order to effectively remove oil, dirt and stickiness. The Attitude Clear ActivSpot Corrector contains Rose Berries, Salicylic Acid and Zinc PCA which reduces redness and size of pimples. The range is dermatologically tested, non-comedogenic and apt for pimple prone skin.
Commenting on the launch, Ms. Anisha Sharma, Category Head-Beauty & Personal Care, Amway India said, “Pimple is a major concern area for youngsters in India which hampers their confidence and deters them from socializing. This prompted us to address the concern with our Clear Activ Pimple control range in India with the goodness of Green tea and other natural ingredients. This unisex range targeted at the confident and free spirited modern youth, has been specially developed keeping Indian skin tones and weather conditions in consideration.”
“We see a huge potential for growth of our newly launched pimple control range in India. The range intends to provide youngsters an opportunity to bid farewell to pimple woes and face the world with confidence like never before”, added Anisha.
The Attitude Clear-Activ Pimple Control Range is one of the biggest launches planned by the company in 2017.
Amway has launched a series of training led initiatives with Dermatologists to support and educate Amway direct sellers across the country.