Amway introduces Long wearing Foundation with Color Lock Technology
In today’s fast-paced world, women are on-the-go. With little time for touch-ups, they need long-lasting makeup to hold their look from day to night and beyond.
As a global innovator in color cosmetics, the Artistry brand has developed a solution with the launch of Artistry Exact Fit Long wearing Foundation featuring a breakthrough formula that delivers a natural looking, flawless appearance –mimicking the look of real skin – for up to 24 hours.
Round-the-clock coverage begins with Artistry Exact Fit foundation’s revolutionary Color Lock Technology. No matter what the activity, heat or humidity, pigments are calibrated to wear long and stay in place comfortably.
TRANSFORM THE LOOK OF SKIN:
The Artistry Exact Fit indulgent blend of Tahitian Pearls and Optical Prisms, filters light to create a soft-focus effect as it visibly blurs imperfections and the look of pores. Lightweight and oil-absorbing, the emulsion also contains skin nourishing ingredients, such as Vitamin E and Norwegian water, to keep skin feeling comfortable and smooth.
Offering flawless coverage, Artistry Exact Fit Long wearing Foundation blends into a seamless fusion to help mimic the look of real skin. The formulation uses a technologically advanced silicone resin, which forms a flexible transfer-resistant film on the surface of the skin. This film creates a matrix, with surface treated pigments and a blend of Tahitian Pearls and Optical Prisms, to keep coverage in tact while remaining comfortable during wear.
“The innovative formulation of Artistry Exact Fit Long wearing Foundation comes in 2 shades – with high-definition and photo-ready finish,” explains Anisha Sharma, Category Head – Beauty and Personal Care, Amway India. “It eliminates the need for a mid-day mirror check, and provides a long-lasting solution for women with on-the-go lifestyle.”
Available now, Artistry Exact Fit Long wearing Foundation is fragrance-free, oil-free and safe to use around the eye area. It is Suitable for all skin types, dermatologist tested, non-comedogenic and won’t clog pores. Designed to help protect future skin damage caused by UV exposure, it also delivers Broad Spectrum SPF 15 PA++ protection. The MRP of Artistry Exact Fit Long wearing Foundation is Rs. 3099.