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THE HAIR COLOUR TREND OF 2016!

This year, L’Oréal Professionnel is excited to share with you the biggest trend in hair colour for 2016 –MOCHAS! Seen on hair of models on the ramp across fashion capitals, on actresses in Hollywood as well as in commercials of the most fashion-forward brands, MOCHA is undeniably the go-to colour for hair right now.

INOA

INOA

THE MOCHA COLLECTION OF HAIR COLOUR SHADES FROM L’ORÉAL PROFESSIONNEL INOA

At the forefront of setting this trend is world leader in professional HAIR COLOUR – L’Oréal Professionnel! The brand introduces 4 new shades of MOCHA under its no-ammonia portfolio – INOA!

NEW Shades: 4,8   |  5,18   |   7,18   |   8,8

Just like a Café Mocha is a perfect blend of chocolate and coffee, similarly MOCHAS in hair colour are a perfect blend of tones to create a ‘delicious’ brown – ‘cool’ in nature. These ‘cool’ browns suit Indian skin tones perfectly bringing out one’s facial features and highlighting a haircut depending on the colour technique used. They’re subtle, understated, yet extremely fashionable and modern-looking.

EVA GREEN WEARS A MOCHA BALAYAGE

Eva Green - Inoa Mocha

Eva Green

Bond Girl, Eva Green, wears L’Oréal Professionnel INOA MOCHAS in a mysterious understated look tailor-made to fit her persona. In the latest campaign for the brand she wears a Balayage with INOA 5,18 and 8,8

NEW INOA MOCHAS are exclusively available for in-salon use at L’Oréal Professionnel salons

THE CONSULTATION PROCESS

Not sure about how to choose the right shade for you? Worry not!

When you visit a L’Oréal Professionnel salon, you should expect to receive a detailed consultation by a trained colourist. Talk to your colourist about your fashion choices, your desires in terms of a look – maybe you want a look that you’ve seen on your favourite celebrity. These cues along with her experience and trained eye will help her recommend the right shade for you.

THE INOA EDGE

With – INOA, the meaning of Hair Colour has changed. It’s secret?  – Its Oil Delivery System (ODS2) – A revolutionary formula that harnesses the power of oil to treat hair as it colours!

That, is the miracle of INOA – 6 weeks of intense hydration and nutrition leaving hair softer and shinier than before. With INOA, your hair is shinier by upto 50% than before the hair colour service!

Ammonia-free and odourless INOA allows you to lighten hair up to 3 levels, change your hair colour and perfectly cover grey hair, while respecting the scalp and hair fibre. The colour options are limitless with 60 shades.

EXPERT POST COLOUR CARE RECOMMENDED BY L’ORÉAL PROFESSIONNEL

Colour treated hair demands specialist care. L’Oreal Professionnel’s luxurious INOA Color Care, is a unique combination of ingredients for the best color protection with a fabulously sensorial experience. Enriched with argan oil, known to replenish the hair fibres’ natural lipids and green tea extracts famous for their anti-oxidant properties, INOA Colour Care offers you 5 times more nutrition* to prolong the shine of your INOA colour treated hair. The INOA Colour Care shampoo (with ^no sulfates) and the mask work beautifully together for intense nutrition coupled with rich colour protection. The creamy texture creates a splendid experience with fantastic softness, fibre to fibre. Your colour treated hair truly radiates with a healthy shine.

INOA Colour Care Shampoo (MRP: Rs.1000 / 200 ml) & Masque (MRP: Rs. 1200 / 196 gm are exclusively available at L’Oréal Professionnel salons.

*Nutrition: Instrumental test, lipid supply, INOA colour care duos Vs conventional shampoo.

^Without sulfate surfactants for the shampoo only.

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