The New ASK Academy in Mumbai, India by Schwarzkopf Professional
Schwarzkopf Academies are a meeting point for people in the hairdressing industry who share “A passion for hair”. The new ASK Academy – a creative powerhouse – will be the place for personal interaction and business excellence within the education programme from Schwarzkopf Professional to ensure skill sets consistently adapt and create new benchmarks in the industry.
Schwarzkopf Professional, a global leader in professional hair care, unveiled its new ASK Academy in Mumbai on June 16, 2016. Strategically located at Hub-Town Solaris, Andheri – in the heart of the city, Schwarzkopf Professional’s flagship academy, spread over 3,000 sq. ft., aims to establish itself as a centre of educational excellence for haircare professionals.
The ASK Academy in Mumbai, will be an addition to the already established ASK Academies in Delhi, Bangalore, Kolkata and Chennai, with a focus on educating haircare professionals on the latest trends, techniques and skills from the world of hair care and styling.
“ASK” is derived from ‘Academy Schwarzkopf’, however it also stands for Attitude, Skills and Knowledge, which are the key values that define a top hairdresser. From basic to advanced level, ASK education sets standards in professional hairdressing training. The fully integrated global system delivers high quality skills in cutting, colouring, forming and styling hair – to empower salon owners and their teams to drive their business forward.
Inaugurated by Mr. Simon Ellis, Corporate Vice President – International Professional Partner Services, Henkel Beauty Care, Mr. Kartik Kaushik, Country Head, Henkel Beauty Care Professional India and Mr. Najeeb Ur Rehman, Director – Professional Partner Services, Henkel Beauty Care India, the event witnessed participants from media houses and renowned bloggers in the beauty and hair care segment.
Mr. Simon Ellis explained: “Our ASK academies are the physical representations of our brand – OUR living world. They provide the means to be creative, innovative and bring our professional brands to life. ASK Education embodies Schwarzkopf‘s belief in the power of knowledge to shape futures. In our academies, we use the latest learning tools and we equip our hairdressers with all the technical and business skills they need for professional success.“
Mr. Kartik Kaushik, Country Head, Henkel Beauty Care India said, “The grooming and beauty industry in India is growing and evolving at a healthy pace. The evolution has brought the focus back on quality of products and services. Sound technical education and exposure to global standards thus have become business imperatives not just for product manufacturers but also for salon owners and operators.”