Dabur targets Salon market; introduces new OxyLife Salon Professional Facial range
Also marks entry into professional Male Grooming market
New Delhi, Sept 23rd 2015: Strengthening its presence in the Professional Skin Care market, Dabur India Ltd today announced the launch of a range of two professional salon facial products under the OxyLife brand — OxyLife Salon Professional ProWhite Pure Oxygen Facial for Women and Men. This also marks the brand’s foray into the Male Professional Grooming market.
These facial kits have been created exclusively for professional use. “Women coming to parlours for facials have common problems like uneven and patchy skin, clogged pores, dull complexion and lack of glow which make it appear sapped out of life. These are signs of unhealthy skin whose major cause is lack of Oxygen in the skin! What the skin needs at this time is a high boost of PURE Oxygen which revives skin and current facials in the market do not meet this need. OxyLife Professional Facial is a revolutionary facial which combines the goodness of nature with science to deliver the benefits of Oxygen through its patented German OxySphere Technology to give your face a high boost of pure oxygen,” Dabur India Ltd Marketing Head-Skin Care & Salon Ms Minoo Phakey said.
Facial is the biggest segment within the Salon Skin Care category and OxyLife is entering this highly lucrative segment with its professional use whitening facials. The 6-step OxyLife Salon Professional ProWhite Pure Oxygen Facial for Women is priced at Rs 1,800, while the 5-step OxyLife Men Salon Professional ProWhite Pure Oxygen Facial is priced at Rs 1,500.
“At Dabur, we have always recognized and strived to meet the ever-evolving needs of our consumers. Today’s women are exposed to a hectic, stressful and urban lifestyle which takes a toll on their skin. With OxyLife Salon Professional ProWhite Pure Oxygen Facials, we are tapping into a big opportunity in professional space and our endeavor is to give superior result through differentiated offering. We have a large dedicated team for professional channel and we plan to utilize their expertise for making this facial range available for parlours & salons,” Ms Phakey added.
Dabur will also host special sessions for parlour professionals across the country where renowned beauty consultant and cosmetologist Avleen Khokhar trained the parlour professionals on best skin care practices.