On the occasion of International Yoga Day, June 21st, 2016, Leading Fast Moving Consumer Goods (FMCG) brand Dabur India showed affirmation for Yoga by supporting the Yogshala Expo at Pragati Maidan, New Delhi.
Yoga is a well-organized wellness regime and has been practiced traditionally for more than 2000 years in Indian culture. It is much more than just a fitness regime- it is a way of life. Today yoga is accepted in US, Canada, Europe, UK, and many other countries across the globe and is gaining popularity for it’s very positive and holistic approach towards health 8 wellness. Therefore, international recognition of Yoga takes the Indian culture to new heights. People are understanding the importance of this ancient Indian practice.
The Yogshala Expo is India’s first largest International Health and Wellness Exhibition. The motive of the Expo is emphasizing on numerous aspects of Yoga in connection with other Paramedical Systems of Indian Medicine. The Expo will be held for three consecutive days from 21st to 23rd June 2016. The aim is to fascinate large number of Visitors, participants, sponsors, health seekers and health professionals from their respected field from all across the Globe. Dabur is the prime sponsor of Yogshala Expo at Pragti Maidan Delhi.
More than 20000 attendees are expected per day from different sections of society. The idea is to Explore Conventional & Traditional Therapies along with display of various products related to Yoga, Naturopathy, Ayurveda, Siddha, Unani, Wellness products, Astrology, Acupressure & Life style material etc. Visitors can be part of Yoga and meditation workshops and seminar on traditional therapies and find out more about Yoga, Ayurveda and traditional & holistic wellness practices.
The expo will also host daily exclusive activities like Astrology, Acupressure & Yoga Sessions, with Presentations, Speeches & talks on Traditional Therapies from experts from around the world. People can benefit from ongoing Camps on Naturopathy, Yoga, Ayurveda, Homeopathy, Acupressure, Astrology, Consultation etc.
It is the right place for Networking, Learning and interacting with number of Yogis, Healers, Motivational gurus, doctors and masters from the field of health & wellness.The focus on strengthening brand building, brand awareness, franchise, distribution & dealer network will be vital too.
The yogic practice is systematic and scientific. It reduces stress, reduces oxidative processes, improves fitness etc. There is no other system which can provide this. Therefore it is special and unique among the wellness techniques.
On this occasion, Head, Healthcare Research & Development, Dabur, Mr. JLN Shastry, elaborated the importance on Yoga and its’ positive impact on health and wellbeing.
WHERE YOGA & AYURVEDA MEET
India always been the front runner when it comes to natural means of health management. The Vedic culture provided the knowledge of health management through Ayurveda (2000 BC). The post-Vedic era introduced Yoga (200 AD) for the management of positive health. While Ayurveda is the interventional / invasive approach, Yoga is the non-interventional way for maintenance of health.
Yogabhashya consists of 195 sutras. Yoga is mainly meant for controlling the mind i.e., indirectly factors of stress. The measures like Yogasanas, Pranayama etc provides desired fitness to the individual. Present day’s busy life is full of stress and stress is the cause of many human sufferings (both mental and physical).
At the same time, conjugated with Ayurveda, Yoga would benefit in the management of many life style disorders. The panchavidhavata (five Vata types) and shat chakra (six nerve plexus) are the connecting links while Vata-Pitta-Kapha are the main pillers for understanding the philosophies of Ayurveda and Yoga. There are many similarities between panchkarma of Ayurveda and neti-dhoutietc of Yoga.
Together, Yoga and Ayurveda will benefit the human kind in controlling many of the common mental as well as physical illnesses.