Darpan Sanghvi of Sanghvi Brands, on creating India’s largest bespoke beauty services platform ‘My Glamm’

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BNI-Mr. Darpan Sanghvi-Managing Director- Sanghvi BrandsSince early 2010, Mr. Darpan Sanghvi is leading Sanghvi Brands, which has created one of South Asia’s largest integrated portfolios of international lifestyle wellness brands. In July 2015, Mr. Sanghvi launched My Glamm in Mumbai and Pune, considering the need in the market for high quality on demand hair & beauty services delivered at a consumer’s doorstep.

Sanghvi Brands has created one of South Asia’s largest portfolios of international lifestyle wellness brands. It holds exclusive rights for brands including Spa L’OCCITANE, Warren Tricomi Salons, ELLE Spa & Salons, Levo Spa & Salon, Holyfield Gyms, My Glamm and Hollywood trainer Ramona Braganza. Sanghvi Brands has more than 60 spa/salons/gyms either operational or under development.

BNI gets in talks with Mr. Darpan Sanghvi, CEO of My Glamm and Managing Director, Sanghvi Brands

BNI-hair-cut-at-salonA brief on MyGlamm other brands under Sanghvi Group

While running Warren Tricomi Salons & L’Occitane Spas, Sanghvi Brands noticed consumers asking the stylists to come home. Also,consumers complained that they never got last minute appointments. Thus, there was a clear need in the market for high quality on demand hair & beauty services delivered at a consumer’s doorstep. And that’s how MyGlamm was born, to meet this need. MyGlamm was launched in Mumbai in July. The concept and experience was loved by the consumers and in August we expanded to Pune. MyGlamm is now among-st India’s most valued Doorstep Salon & Spa service. The goal is to start expanding in Delhi NCR, Bangalore, Hyderabad, Chennai and Kolkata by Q2 2016.

What has been the approach of Sanghvi group in this competitive beauty & wellness industry?

We believe that Sanghvi brands has been a first mover in a nascent albeit unorganized sector. We are the first ones to bring a luxury spa experience to India, and make it a way of life.

MyGlamm’s approach in this industry is simple – excellent quality and a very strong focus on customer delight. The entire experience is elevated because of stringent international standards of training that we bring to the table!

BNI-MyGlamm-servicesBrief us on MyGlamm.

MyGlamm offers a host of bespoke hair, beauty, nail and spa services. Choose from Hair styling, Haircuts, Beauty treatments for skin with waxing, regular and luxury facials, hair spas, nail art, nail extensions, Manicures, pedicures and more! Backed with exclusive partnerships with the most luxurious brands in the world – L’Occitane, MorroncanOil, Novalash, Margaret Dabbs & many more, MyGlamm brings the best products from across the world to the customer’s doorstep.

The MyGlamm difference (versus other companies trying to create this marketplace in India) is reflected in its training for the stylists which is ultimately reflected in the service delivery to the consumers. MyGlamm has created MyGlamm Artists Incubators which are some of India’s largest training academies for Stylists (from the 5,000 sqft facility in Lower Parel, Mumbai to the 4,000 sqft facility in Pune to the numerous others coming across India).

Due to our expertise and high degree of training, at MyGlamm we don’t offer just basic beauty services, but also offer high end styling in the comfort of your home. From intricate nail art, to the latest in nail extensions, international trends in hair styling from the runaways of Paris to dramatic Eyelash Extensions, MyGlamm offers services that are not just the best in home services but also better than what you receive at the Salon.

What is your view on the online and digital space?

In terms of e-commerce, we have already entered this space with MyGlamm. Our‘beauty to your doorstep’ concept works on both a website and an app, that enables client to book services at the click of a button. Our technology enables us to make the user experience smooth and as easy as just a few clicks!

BNI-My-Glamm-Nail-care-servicesWhat has been your USP so far?

Our hyper expertise in training – to deliver international standard services at home, along with exclusive partnerships with some of the best brands in the world is our biggest USP. Our clients take an instant liking to all our services & hence, MyGlamm witnesses a repeat rate of 65-70%.

What are your future plans for MyGlamm?

We think MyGlamm will revolutionize the beauty industry – for the consumer and for the artist as well. MyGlamm is looking to expand its business to 10 new cities and launch its own line of products. We will launch services in cities such as Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Indore, Jaipur and Kolkata in the next six months.With increased focus on high-margin categories, MyGlamm is looking to launch its own skincare and cosmetics line. We are also looking to go global and enter the Indonesia and Dubai markets.

BNI wishes Mr. Darpan Sanghvi all the best for his future endeavors.

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