ESTÉE LAUDER INTRODUCES FALL’ 15 COLLECTION for LIPS

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October 2015: Give luxurious touch to your lips with Estée Lauder’s Liquid Lip Potion

PURE COLOR ENVY LIQUID LIP POTION:

Finally, a lip color that does it all –NEW Pure Color Envy Liquid Lip Potion, the latest in lip innovation from Estée Lauder. A luxuriously lightweight formula that drenches lips with the rich color intensity of a lipstick, the slip of a gloss, and the plush comfort of a lip balm for lips that are undeniably sultry. Infused with nourishing oils – lips feel luxuriously soft, smooth, and supple. NEW Pure Color Envy Liquid Lip Potion– depth, dimension, and definition all in one stroke.

FLUID COLOR

Pure Color Envy Lip Potion’s moisture-rich formula and satiny texture glides onto lips with one uniform stroke of brilliant liquid color for a smooth, sculpted finish. The rich color impact gives lips a visibly fuller, more voluminous and curvaceous look. Featuring long-wearing properties that maintain color richness and wear for up to 8 hours, lips remain soft throughout the entire day. The unique formula is infused with the intoxicating scent of red currant, mandarin orange and apple blossom for an added hint of sophistication.

POTENT EFFECT

Estée Lauder’s Advanced True Vision Technology ™ contains ‘Concentrated Liquid’ structural pigments that create rich color, definition and volume.  A unique Time Release Encapsulated Moisture Complex with Hyaluronic Acid boosts lips’ ability to attract, capture and seal-in continuous hydration. This complex also comprises a nourishing cocktail of oils: Avocado Oil, Jojoba Oil and Sunflower Oil.

PRECISE APPLICATION

Application has never been so precise. This new, slanted and curved tip applicator designed to glide effortlessly –with expert precision to define and volumize the silhouette of your lips, leaving full, even coverage in one stroke. Use the curved tip of the applicator to line lips and create shape. For amore impactful pout, turn over the applicator and get more Lip Potion from the reservoir, which holds extra color for those not so innocent moments.

Estee Lauder Liquid Lip Potion Bitter sweet

Liquid Lip Potion Bittersweet

SEDUCTIVE PACKAGING

Pure Color Envy Lip Potion’s sleek elongated iconic silhouette in the brand’s signature navy and gold-tone features a rectangular window that frames each shade’s color for simplified shade selection.

NEW Pure Color Envy Liquid Lip Potion is a curated collection of sixteen seductive shades that are universally flattering for all skin tones:

Nudes to Browns: Extreme Nude, Bitter Sweet
Corals to Reds: 
Fierce Beauty, Cold Fire, Lethal Red, Strange Bloom

Pinks to Berries: Wicked Sweet, Naughty Naïve, Quiet Riot
Mauves to Plums: 
Vague Obsession

Kendall Jenner stars in the NEWPure Color Liquid Envy Lip Potion campaign

Kendall Jenner stars in the NEW Pure Color Liquid Envy Lip Potion campaign

PROVOCATIVE CAMPAIGN

Fashion “It” girl and social media sensation, Kendall Jenner, stars in the NEW Pure Color Liquid Envy Lip Potion campaign. Dressed in motorcycle-chic head-to-toe black, in downtown New York City, Kendall’s richly pigmented, sculpted lips take center stage, exemplifying her universal appeal and modern, sexy air.

Availability: NEW Pure Color Envy Liquid Lip Potion will be available at Estée Lauder stores and counters across India beginning October 2015.

Price: INR 2,300/-.

NEW  PURE COLOR ENVY LIP VOLUMIZER

For lips that are truly transcendent, NEW Pure Color Envy Lip Volumizer creates fuller and healthier looking lips while leaving a tint of fresh color. Formulated with Hyla-Fill Complex, a blend of hyaluronic spheres and hydrating agents help moisturize and smooth lips for a sculpted, curvaceous look.  Pure Color Envy Lip Volumizer’s features an ultra-comfortable balmy texture that glides on easily with a luxurious cooling sensation.  Can be worn alone or under lip color.

Estee Lauder Liquid Lip Potion Wicked Sweet

Liquid Lip Potion Wicked Sweet

Availability: NEW Pure Color Envy Lip Volumizer will be available at Estée Lauder stores and counters across India beginning October 2015.

Suggested Retail Price: INR 2,150/-

 

 

 

 

 

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