For Hair That Deserves Royal Treatment
September 2016: While some consider the salon a place of problem-solving expertise, others expect something more – they use a salon to treat themselves to some personal time, time to feel special, get pampered, indulge a bit… live the royal experience.
NEW MYTHIC OIL HAS BEEN DESIGNED FOR THIS WOMAN.
NEW FORMULA | NEW LOOK
NEW IN-SALON RITUALS
With a high concentration of natural oils the NEW Mythic Oil gives stunning shine and deep nourishment, making hair look magnificent! Fit for royalty the new Mythic Oil is a truly sensorial, indulgent experience brought alive in salon by the hairdresser and L’Oréal Professionnel!
L’Oréal Professionnel believes that pampering for hair means treating it with the most indulgent care, making it looking shiny, nourished and luscious. It allows a woman use her hair to make a statement. It says “I love living the royal experience, I love my hair. Magnificent hair makes me feel like royalty.”
BRINGING TOGETHER THE POWER OF OILS AND SCIENCE
NEW Mythic Oil is a powerful blend of ultra-precious natural oils. It brings together the secrets of ancient royal beauty rituals and science. Each product is a unique blend natural oils including Avocado, Rice Bran, Linseed, Cranberry, Jojoba, Safflower, Osmanthus and Colza.
The star ingredient continues to be the Vitamin E-rich Argan Oil. Present in the shampoo, masque and Rich Oil this fairly-traded Argan Oil, is known to boost the vitality of hair making it softer, silkier and shinier.
The result – Reinvented formulas for superior performance.
THE ROYAL OIL RITUALS
The efficacy of the NEW Mythic Oil formulas is brought to life in salon with the Royal Oil Rituals. These in-salon services are designed to transport one to a state of relaxation and leave hair nourished with a stunning shine.
Royal Oil Ritual: FOR THICK HAIR (40 mins) : This indulgent ritual nurtures thick hair from roots to lengths; resulting in a stunning shine and deep nourishment!
Royal Oil Ritual: FOR FINE-NORMAL HAIR (40 mins): This sensorial ritual nourishes fine to normal hair without weighing it down. Hair is treated giving it stunning shine!
Royal Oil Blow-Dry: FOR ALL HAIR-TYPES (25 mins): An express hair pampering service which includes a quick wash and blow-dry to give you luscious shiny hair with a satin-like finish!
A special treat: As part of the service, a customer can expect to receive a stress-relieving hand massage while the products work on their hair.
THE ALL-NEW PRODUCT RANGE
The NEW Mythic Oil homecare range is now available in salon! The packaging is upgraded to shiny, sleek beautiful looking bottles that will add a touch of glamour and regality to one’s dressing table.
Mythic Oil Rich Oil, 100ml: Lightweight feel and satin-like finish infused with Argan Oil and Rice Bran Oil
Mythic Oil Color Glow Oil, 100ml: Nourishment and radiance for colored hair; goodness of Linseed Oil and Cranberry Oil
Mythic Oil Shampoo, 250ml: Generously foaming and cleansing shampoo; enriched with Argan Oil and Myrrh Extract
Mythic Oil Masque, 200ml: Deeply nourished and disciplines hair; infused with Argan Oil and Myrrh Extract