The exclusive launch of Nashi Argan from Italy in Mumbai
25th July 2016 experienced the official launch of the popular hair care brand Nashi Argan from Italy in Mumbai. Nashi Argan is solely imported and distributed by Fashion-Identity who has now again added a prominent brand in their portfolio.
The brand has created a revolution in modern hair care and has stormed various salons increasing the level of hair care through organic and natural sources developed for the essential of hair care treatment in salons.
Nashi Argan has created a new professional line of products that include five products to be combined in according to your needs and is the cosmetic brand that is 100% made in Italy and has an exclusive collection of haircare and skincare products designed to provide a tailored product to all those women who prefer the desire for simplicity, pampering and professional results.
As a soft launch conducted in January 2016 with only the premium salons in Mumbai, Nashi Argan wanted to experience the feedback of the product especially implemented by hair professionals at their salons.
Hairdressers and Salon owners were overwhelmed with the products and especially since it had a treatment line and also a retail line for their customers.
The results were amazing and the product felt smooth, fine and light on hair with a blissful fragrance leaving the hair smooth with volume and shine.
Some of the prominent salon owners and hairdressers that were present for the launch included Sandhya from Drama Salons, Meetah Thakkar, Nida Patel, Ridhima Arora and team from Aalim Hakim, Sophie Upadhyay, Sylvia Chen, Anthia Rodrigues, Sana Khan from Asif Salon, Lata Khanchandani and many more.
Fashion Identity is indulged in direct sales of the brand and have launched the brand in Mumbai and then will be moving out to other cities but their strategy is to only target city by city.
Nashi Argan is strictly a salon exclusive brand and will not be available elsewhere.
NASHI ARGAN SHAMPOO
The first step of the Perfect Hair Style is Nashi Argan Shampoo: formulated with Organic Argan Oil and Linseed Oil, it gently cleanses, maintaining the natural amount of water in the hair unchanged and avoiding the annoying frizz effect. 80% of the hair is composed of water, 60% is the amount of water removed during the washing with a traditional shampoo, while 10% is the amount of water that is removed when using Nashi Argan Shampoo.
It is ideal for all kinds of hair, it nourishes without weighing the hair down, giving shine, respecting the hair and making the drying and styling easier.
Sizes: 200 ml – 500 ml
A moisturizing treatment, that de-tangles and repairs – Nashi Argan Conditioner, thanks to its formula with quaternized micro polymer, after the rinsing continues to act inside the hair and is not ejected like the traditional conditioners.
Perfect if used during every single wash, it becomes the irreplaceable ally to give new life to dry and dull hair.
Sizes: 200 ml – 500 ml
NASHI ARGAN DEEP INFUSION
Nashi Argan Deep Infusion is a real pamper for the hair - a deep treatment that penetrates into the hair and restores the structure for long time without weighing it down.
A mask that removes the frizz effect and prolongs the styling. Practical and easy to use, it has short and effective leaving times: 1-2 minutes for a nourishing and moisturizing effect and up to 7 minutes to restructure and to repair hair deeply.
Sizes:150 ml – 500 ml
NASHI ARGAN OIL
Nashi Argan Oil is the beauty ally to repair damaged hair, it gives softness and shine, it provides volumes and de-tangles the hair in only one easy gesture.
Formulated with Organic Virgin Oil (Argania Spinosa Kernel Oil) and Linseed Oil (Linum Usitatissimum Oil), it is the secret for the Perfect Hair Style, shortening the styling time in half and making the holds style easier.
A unique treatment that nourishes the hair and restores its correct hydration, protecting it from UV rays and from external agents.
Sizes:100 ml – 30 ml
NASHI ARGAN INSTANT HYDRATING STYLING MASK
A unique product, practical, with immediate efficacy: Nashi Argan Instant Hydrating Styling Mask is a spray-on no rinse hydrating mask, ideal to solve in only one easy gesture the problems, preventing perfect styling. A mask that transforms in an instant all kinds of hair giving it hydration, combability and discipline. It untangles knots, eliminates frizz, the hair becomes more bodied and the style lasts longer.
Vaporized on washed and towel-dried hair, it protects from heat sources preventing split ends and facilitating the straightening.
Thanks to its formula that contains Organic Virgin Oil (Argania Spinosa Kernel Oil) and Organic Linseed Oil (Linum Usitatissimum Oil), it can stimulate vital cell functions, restructure and hydrate the hair deeply.
Nashi Argan is available in the professional Hair Styling Salons.
Nashi Argan products are not animal tested. Nashi Argan works in harmony with nature in order to have the least impact on the environment: the packaging are zero impact thanks to the use of 100% recycled and recyclable materials and along all the production chain the energy from renewable sources is used. Nashi Argan demonstrates its ethical and social commitment and the attention to environmental sustainable development.