Forest Essentials announce the launch of their new website!
The principles of fresh, pure, seasonal, all that the Brand has stood by, are now visually represented in the new website. The key focus of the renewed website is to ensure a uniquely pleasing customer experience. It has been designed to cater to the global audience who visits the site from different parts of the world for interesting facts and information on Beauty & Ayurveda and for ease of purchasing our varied array of gifts and products.
A typical Forest Essentials customer is the discerning individual who is always on the move. In fact, 75% of the overall traffic on the website is dominated by women between the ages of 15 to 50.
These women are ambitious, confident working professionals who travel extensively and use
Forest Essentials Hence, 65% of the traffic comes from portable communication devices like mobiles
& tablets. Our customers can be from Russia, India or the United States of America but they all want factual knowledge of the products to buy. Collating all of this together, we have made the new website more responsive and easier to load on all platforms. The pixels automatically adjust to the screen’s resolution to give the customer a better and clearer viewing experience from around the globe.
The design theme of the e-store has been kept very simple yet elegant, with an ivory background to bring out the vibrant colors of the product and our packaging which exemplifies the identity of the Brand. The latest version of ‘Majento ecommerce platform’ is used, that is known for its best in class features to build a website. To keep the customer’s information secure, top grade security features have been also instilled.
The navigation and layout of the website is extremely user-friendly. The header holds prominent ecommerce tabs according to the categories we offer i.e. Facial Care, Bath & Body, Hair Care, Wellness, Gifting Indulgences and Hotels & Spa for ease of identification and reducing the number of clicks required to reach a product. The new site also features a complete new section on the blog that will feature blogs from the Brand’s editorial team on a regular basis, and guest bloggers to give new insights to the readers and customers.
The e-store also offers some very special features which were till now available only at exclusive Forest Essentials stores like the Soundarya Club loyalty program where customers can earn and redeem loyalty points against products. Product samples are available on purchase and you can now present your friends with beautifully packaged gift cards available in various denominations. Seasonal regimes, benefits of ingredients and other interesting information will be updated in real time to keep the content as fresh and contemporary as possible.
Forest Essentials will host product videos and Brand videos on the site to let the viewers have a sneak-peek behind the making of some of their favorite products in our workshops in Uttaranchal. Customer reviews have also been included on all products to help the customer. A Live chat feature enables the customers to a personalized consultation of their skin concerns by an Ayurveda expert available on weekdays from 10am to 6pm or via email.
With some very special and advanced features and a stylish new website, they look forward to welcoming more customers on their e-store for the customary Forest Essentials warm experience.