L’OREAL PROFESSIONNEL INTRODUCES THE FIRST-EVER BESPOKE MASQUE SERIE EXPERT POWERMIX, FRESHLY MADE JUST FOR YOU ONLY IN SALON

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DISCOVER TAILOR MADE HAIR CARE TREATMENT WITH THE REINVENTED SERIE EXPERT

MEET THE NEW SERIE EXPERT

As we advance towards the digital era, the world is witnessing a sudden rise in the standard of living. As a result, consumers are becoming more discerning and progressively individualistic. From food, to fashion, to cosmetics, bespoke is everywhere. Every woman’s hair is unique and demands a tailor-made solution for her problems depending on hair type, past treatment and beauty routines.2

Created to bring out the beauty in every woman’s hair and offer personalised haircare solution, L’Oréal Professionnel has reimagined its iconic range of hair care – SÉRIE EXPERT. The innovative range offers ideal solutions for every haircare need with the revolutionary POWERMIX – the first-ever bespoke professional masque, highly concentrated in active ingredients, freshly mixed for you at the salon to provide instant restoration of hair health.

L’Oréal Professionnel has reimagined its iconic range of hair care–SÉRIE EXPERT. The all new Série Expert at-home range comes with a new packaging that is more modern, premiumised and environmentally friendly.

NEW BESPOKE IN-SALON TREATMENTS WITH POWERMIX

Your L’Oréal Professionnel hairdresser will provide a personalized hair consultation to determine your primary and secondary concerns. After the consultation, the hairdresser will proceed to Powermix treatment. The mix is created using a base and one of the FOUR Série Expert Powermix additives, depending on your hair needs, having dosed the required amount of formulae to the nearest milliliter.

Two liquids transform into an unctuous personalised masque – a spectacular metamorphosis, a visible translation of the personalised in-salon protocol. These professionally concentrated masques are personalized and freshly mixed in front of the client to instantly treat any client concern.

The science behind the Powermix is the Micellar Technology that allows a new combination that has never been achieved before! Rich conditioning agents for deep treatment combined with a water base that brings lightness and shine. 

SÉRIE EXPERT AT HOME HAIR CARE RANGE

Série Expert delivers professional haircare solutions with exclusive formulas and active ingredients for all hair needs.

3For hair that is coloured, the Série Expert VITAMINO COLOR A-OX range is necessary to prolong the radiance while nourishing, conditioning and boosting its shine. The range comprises of Shampoo (Price – INR 690), Masque (INR 845) and Conditioner (INR 700)

Série Expert’s ABSOLUT REPAIR LIPIDIUM is your ‘go-to’ haircare range for hair that is dry and damaged. The range repairs hair fibre and protects its surface from any more aggression. Shampoo (INR 690), Thermo Reconstructing Cream (INR 525), Masque (INR 845), and Serum (INR 600) make up the entire range

For hair that is frizzy and unmanageable, the Série Expert – LISS UNLIMITED range comes as a savior. It provides intense nourishment and protects your hair fibers against humidity. The range includes Shampoo (INR 690), Masque (INR 845), Leave-in (INR 525) and Serum (INR 650)

  • For hair that is flat and limp, the Série Expert- VOLUMETRY range is a must-have to add volume, hydrate and bring sheen to your tresses. The range comprises of Shampoo (INR 575), and Conditioner (INR 525)
  • Série Expert – Instant Clear Shampoo is specifically designed for those with occasional dandruff, its purifying formula helps combat and control flakiness. (Price – INR 690)
  • Série Expert – Pure Resource Shampoo is formulated with ’Citramine’ and ‘Vitamin E’, and helps to get rid of styling product build-up, hard water residue and prevents itchiness, leaving the scalp refreshed. (Price – INR 575)
  • Série Expert – Density Advanced Shampoo is for fine hair and helps nourish the roots, restore vitality and give the feeling of renewed density to thinning hair
  • SérieExpert – Aminexil Advanced is a double action intensive program for thinning hair, enriched with Aminexil and Omega 6 complex. It provides essential nutrients to stimulate root activity and to help protect the density of the hair from root to tip. (Price – INR 1800)

The Série Expert at-home haircare range for flat hair is available at select salons.

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