Maybelline New York partners with ‘The Girl Project’ to spread awareness about education
Even today, millions of girls continue to be denied education in comparison to their male counterparts. Around 50 million girls across the world are not enrolled into secondary school. This high illiteracy rate has a huge impact on the society overall. Maybelline New York aims to make a difference to these statistics by collaborating with ‘The Girl Project’.
Hosted by Glamour, The Girl Project has been an internationally recognized cause with spokespeople participating from all over the world to mobilize critical conversations around empowering girls and young women. The initiative is a staunch effort to empower, encourage and embolden young girls around the world. The cause is designed to bring to the forefront various unfair scenarios that disrupt the quality of education for all girls.
First Lady, Michelle Obama, Glamour’s Editor-in-Chief, Cindi Leive, celebrity activist, Yara Shahidi, and The Girl Project ambassador Sophia Bush graced the event organized at Washington DC. The Girl Project hosted a real-time, digital global conversation with school-aged girls around the world. This event was telecasted live in India on 11th October, 2016.
Using Skype, girls in Tanzania, Peru and Cambodia spoke to one another about the challenges and opportunities they face in obtaining a quality education. International models like Adriana Lima, Shay Mitchell and Herieth Paul were a part of the cause.
Miles away from Bollywood’s spotlight and a glitzy Mumbai, Miss Malini traveled to Washington DC to participate in ‘The Girl Project’ for Maybelline New York.
General Manager, Maybelline New York – India, Pooja Sahgal, said – “The Girl Project is an endeavor with Glamour Magazine and Maybelline New York to drive conversations around education and awareness at an international level. I think school is the most crucial time of an individual’s life as it molds you into a good human being. Through this platform, we hope to cut across various boundaries of society to uplift and empower young girls at an early age. Who better to lend their voice than one of India’s most influential bloggers.”
Miss Malini lend her support to the cause and helped amplify the discussion around The Girl Project. Having set a shining example for Indian women entrepreneurs, founder and creative director, Miss Malini Entertainment, Malini Agarwal said, “Team Miss Malini has had a wonderful relationship with Maybelline New York for many years and has even travelled across the world to New York Fashion Week to be their social media voice. I was extremely excited and proud to partner once again for this once-in-a-lifetime opportunity to visit the White House and join Michelle Obama in a conversation on The Girl Project. The experience of having a digital conversation with young girls from around the world was even more incredible and I was overjoyed to be a part of it! Wow Maybelline! That’s what I call a truly beautiful experience!“
Alia Bhatt, brand ambassador, Maybelline New York, said, “Education empowers girls and gives them strength and confidence to conquer their dreams. Every girl has the right to be educated and this is an amazing initiative by Maybelline New York. Through this, we can spread more awareness about girl education and make sure families across the globe encourage their daughters to rise and shine in their own ways!”
Athiya Shetty, brand ambassador, Maybelline New York, said, “I strongly believe that education can open your mind to a lot of possibilities and can broaden your perspective towards life. It helps build knowledge and confidence for people to express themselves. I am happy to be associated with a brand like Maybelline New York that supports such a noble cause which will play a huge role in the success of many girls around the world.”