Speak to every Individual Style with EIMI
The new styling range from Wella Professionals
Day to day we are inspired by diverse cultures, personalities, eclectic styles and urban trends from across the globe which shape our individual style and unique identity. With this in mind Wella Professionals has launched the NEW EIMI styling range, inviting you to share your style through a global language of individuality.
Individual style seekers can pick from 31 styling essentials including four new exciting products to create the style the best suits them – whether they want wild texture, dazzling shine, a volume boost or a smooth and sleek finish.
New EIMI Style
Those wanting to create some head turning volume and matte texture can try Dry Me, the new revolutionary dry shampoo, Root Shot provides a high precision weightless lift right from the roots, Sugar Lift adds voluminous texture with magnificent and Perfect Me creates deliciously smooth hair. These four new launches complete a collection of 31 styling essentials, used to speak the global language of individuality whatever your personal style.
Wella Professionals Global Creative Director for Styling, Eugene Souleiman commented, “With EIMI you can bring out everyone’s individual style by creating the hairstyle that they want to express themselves with. I consider myself an EIMI person – expressionist, visual, creative and ready to make a statement with my style.”
Eugene added; “We’re got six hero products headlining the full EIMI collection of 31 products that are really going to change the styling landscape, I can’t wait to use them at Fashion Week!”
Revolutionary Product Technology
Maria Castan, Global Scientific Communication Manager for Wella Professionals commented, “For the new EIMI range we have introduced breakthrough technology and improved the formulas for specific hair needs, whether it is for creating texture, volume, a smooth finish or adding shine.”
Al Fresco is the captivating new floral fragrance for the EIMI hairsprays inspired by individuality. Spray, play and perfect with the revamped range that has been designed for individual needs, offering protection from UV, heat and humidity.
The EIMI mousses now contain the Intelligent Care and Protect complex that improves wet combability. This helps detangle hair and give a boost of shine and texture, as well as a moisturizing effect. The improved mousse consistency means easier distribution through hair and style creation.
EIMI speaks to every style
The EIMI range has a product to suit everyone’s individual style, whether they desire a volumizing boost, wild textures, dazzling shine or a smooth and silky finish. Expressing individuality has never seen so easy….
- NEW & HERO Dry Me dry shampoo for creating head turning volume and matte texture for any individual style
- NEW & HERO Root Shot means your just one shot away from high precision root lift
- NEW & HERO Sugar Lift – this rich flexible spray infused with sugar provides lift, shine and touchable grippy texture
If you love your style to have a smooth finish;
- NEW & HERO Perfect Me – this delicate lotion adds shine, repairs, moisturises and tame fly-aways
- Thermal Image will give your clients extra heat protection and a smooth finish, especially when styling with hot tools
- Just Brilliant will smoothen your hair with a seductive shine and anti frizz definition
- Shimmer Delight is a finishing glossy spray to illuminate your style and reduce frizz
- Glam Mist - a luminous shine spray to finish your glamorous style with dazzling shine
To turn on the texture;
- HERO Pearl Styler will create strong and flexible hold and teasable texture with pearl gloss shine
- HERO Grip Cream to create and manipulate distinctive styles
- Texture Touch allows you to rework your style throughout the day
EIMI from Wella Professionals leads the way in the language of style and allows style communities to speak to each other with the same visual cues no matter where they are from in the world. The language of individuality shouts loud and clear….visually verbalising your identity is the future. Speak style, speak EIMI.
EIMI is available in all Wella Professional salons. Simply ask Wella Professional stylist for more information.