Roughly 18 years back Salonex erstwhile Salon International Expo was started with an aim to cast light on the beauty and wellness industry. Today this premier show has become the bible of the salon and spa industry. And this year was no exception.
This hair, beauty and spa show, which had taken place in Nehru centre from 17th April to 19th April, was inaugurated by make-up artist of international fame Lisa Allen, TV personalities Shraddha Nigam & Mayank Anand, Ad film director Sanjeev Chaudhari, Vickram Sethi, MD, Trade & Technology Exposition Co. (I) Pvt. Ltd., Kajal Anand, President, All India Cosmetic Manufacturers Association and Digamber Sethi, CEO, Trade & Technology Exposition Co. (I) Pvt. Ltd.On one hand, Salonex had introduced India’s first inter-salon competition and on the other hand in its classroom, experts were busy teaching new techniques to the attentive audience. There were new product launches, new trend predictions, the introduction of newer techniques of make-up and haircut and much more.
This year Salonex had organised three different competitions. The first, Red Carpet Look, was an inter-salon competition, where more than 15 salons had come up with their innovative make-up and hairstyle. This was judged by Lisa Allen, Shraddha Nigam & Mayank Anand, Vickram Sethi and Sanjeev Chaudhari. Then, on the 2nd day, makeup artists and freelancers compete among themselves to display the best Bridal Look and were judged by Lisa Allen, iconic make-up artist Bharat Godambe, Page three celeb Laila Khan,content creator& social media influencer Gita Hari and Vickram Sethi. And the third-day scissors and combs were at high speed for the Barbering Games competition. The judges, who had hard times finalising the winners were Lisa Allen,socialite Nisha Jamvwal, owner of Hi-tech Fingers institute of hair & skin Uday Takke and Vickram Sethi.
Kut N Make Salon bagged the winning title of the day one, Shirin Ebrahim Merchant was the star of the second day and Dhananjay Thakare won the last one. Shirin Merchant is also the owner of Kut N Make Salon & Bridal, so it was actually a double whammy for her.Other winners, who also shone in these three days were Jai Ambe Spa & Salon, Kavya Salon, Spa & Academy& Sangeeta’s Bridal Art (Day one); Meera Keshari, Anjum Qureshi&VrushaliGirap (Day two); Rajkumar Singh, Abhiraj Jadhav, Sandeep Sonavne & Sagar More (Day three). Winners were felicitated by Lisa Allen, Vickram Sethi & Digamber Sethi.
While competitions showcased new talents, different brands had also showcased their new products. Jawed Habib had Launched Beaute Yoga, a range of hair power pack which has Protectant, Pro Oil, Shampoo& Pre -Conditioner. Ashi had launched different peels such as mango peel and pumpkin peels and skin care products and Avana introduced hair growth / hair care product with Mulberry extract, which was launched by famous beautician Amisha Salunke.
Apart from these competitions and new launches, experts of the industry had also shared their knowledge and taught something special. The audience were eager to attend classrooms with live demonstrations and celebrities such as Jawed Habib, Ojas Rajani, Tanya Naz, Bharat & Dorris, Lisa Allen, Nisha Desai, Harish Bhatia, Shyam Sharma, Sangeeta & Ishita Khanna and UdayTakke had shown tricks and secrets of their trade. There were intriguing seminars and panel discussions as well. While Sachin Kamat, Director, Enrich Salons & Academy, Samir Srivastav , CEO, Jean-ClaudeBiguine, India and Rekha Chaudhari, Wellness & Spa Expert, JCKRC Had provided valuable insights on beauty and wellness industry; Dermatologist & Cosmetologist Dr Malavika Koholi had discussed this fastest growing business – how to combat with skin problems, which products and what kind of treatments a professional can recommend. Vineet Vaidya, Dy. Manager Education Business, VLCC put stress on the importance of skilling and certification in beauty & wellness.
Salonex 2017 marks the beginning of a journey which is the holistic perspective of the industry & that’s why Salonex 2018 will have a lot more classrooms, competitions, seminars & products.