L’Oréal Professionnel is delighted to launch its new bond protective and strengthening system, specifically designed for its hairdressers and used during all technical services such as hair colour, pre-lighten and straightening services. Created and tested with 12 top international Hair Colourists, SMARTBOND by L’Oréal Professionnel is THE solution for women who still hesitate to colour, pre-lighten or straighten their hair or those who don’t hesitate at all and regularly want to change their hair colour and follow the trends!

DARING ALL HAIR TRANSFORMATIONS POSSIBLE WITH SMARTBOND: Women desire the latest hair trends in colour and straightening. Protecting and maintaining hair health while staying tuned to the latest hair trends may be a concern in the minds of the consumers. Now, protecting and strengthening the hair fiber while daring any hair transformation, no matter how extreme, is NOW possible – THANKS TO SMARTBOND!

TAILOR-MADE FOR PROS & CO-CREATED WITH THE WORLD’S BEST HAIR COLOURISTS SMARTBOND is a breakthrough combination of a new acid & Ceramide. It is the only formula which protects & strengthens all hair bonds during all technical services. To create SMARTBOND, L’Oréal Professionnel involved 12 of the best international hair colorists from the early stage of the product development. Among them, the American Johnny RAMIREZ, the French Frederic MENNETRIER and the Canadian Matthew COLLINS, who are all part of L’Oréal Professionnel’s 2016 International Hair Artists Glam Team. As a result, SMARTBOND is totally adapted to the hair colorist routine: no difference in texture, no need to bump up the oxidant, and above all, no extra processing time for the hairdresser.


The SMARTBOND system consists of 3 components: the first two are used in salon and the third one at home. Very easy to use, SMARTBOND acts in synergy with all L’Oréal Professionnel hair colouring and lightening products.

First, all the hairdresser needs to do is to include the step 1 additive (for salon only) during the technical service, bleach or hair colour for example, for a bond protecting and strengthening result. Then, after rinsing, the hairdresser applies the step 2 professional pre-shampoo on hair from roots to ends, rinses again after 10 minutes and applies the usual post hair colour or decoloration service. To extend the outstanding salon result, all women need to do is to use the SMARTBOND at-home conditioner once every 3 shampoos. It couldn’t be simpler!


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