~THE BOUTIQUE STORE BOASTS NEW ELEMENTS TO ENHANCE THE PERSONALISED CONSUMER EXPERIENCE THE BODY SHOP® IS KNOWN AND LOVED FOR~
GURUGRAM: Juxtaposing its 10th anniversary in India, naturally-inspired global beauty brand The Body Shop unveils a fresh new design at its ASIA FIT STORE, Galleria Market, Gurugram. The store exuberates the splendor of nature through its ambience and opulence.
With this store, the brand offers a heightened personalized customer experience through unique display of products and experiential zone which ensures to uplift the sensorial experience of any customer.
Celebrating 40 years of conducting business as a force for good, The Body Shop has globally launched its Enrich Not Exploit™ Commitment, which is the beginning of their aim to be the world’s most ethical and truly sustainable global business. The Commitment underpins all aspects of The Body Shop’s business and comprises 14 measurable targets to meet by 2020, under three key pillars – Enrich our People, Enrich our Planet and Enrich our Products.
Through these targets they are strengthening the Community Trade programme through which the company trades fairly with farmers and suppliers, and involving customers in campaign to protect and restore bio-diversity all over the world.
The Body Shop India’s first Asia Fit Store is a wonderful way to bring their Commitment to life for the customers. The Body Shop has always been recognised for the positive values, so they’ve increased the spotlight on their iconic products as well as the fine ingredients and communities they work with.
The new store adds to The Body Shop’s repertoire of ethically and sustainably-produced quality products with new bespoke elements that allow for even more personalised consultations that the brand is known and loved for.
The Body Shop Asia Fit Store in India is the third store in the world after Japan and Singapore to showcase new design elements that help create a more inviting ambience for consumers. Wood furniture made from FSC – certified timber in natural oak finish and a warmer colour palette accompany a “hanging garden” ceiling raft which brings consumers back to the brand’s roots.
Join The Body Shop in celebrating 10 years of positive change and to continue on the journey of enriching our People, Planet, and Products. Here’s to another 10 years!