The hair is our crowning glory. It is vital to have soft, shiny and well styled hair to make a good impression in today’s world. People are willing to spend a considerable amount of money to ensure their hair is well taken care of. No wonder the market is flooded with all kinds of hair care products. With more and more demand, the companies investing in hair care are not only thriving but booming at a good pace. Hair forms a major part of beauty and grooming industry.
Grooming involves an essential part that focuses on styling your hair. But more than styling your hair, hair care is vital, if your hair is manageable and stress free then the better.
Hair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today’s culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers.
Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products.Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.
There are various brands, products and variants available in the market but the choice differs from the demand and habitual preference of the consumers.
Preferred care products are Organic, Sulfate Free, Paraben Free etc, treatments preferred in hair care are smoothening and keratin as per wide consumer choice.
Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.
The Hair care industry in India has seen its boom comparatively to the hair color segment over the years, as the choice for care products has increased with demand at salons as well as in retail.
2015 has seen a rise in styling products, argan oil based masks and products, organic serums..etc have paved their way successfully as in salon retail products.
Growing demographics and economies in the developing countries such as India and China are expected to offer good opportunities in hair care market. However, threat from counterfeit hair care products is a challenge for hair care market. Various trends that have been observed in the global hair care market include growing popularity of hair care treatments such as hair spa and deep nourishment, increasing number of product launches. In addition, rising number of mergers and acquisitions between companies, increasing focus on personal grooming and online retail for hair care products are some of the latest trends for global hair care market.