The ultimate skin savior: Dermalogica Charcoal Rescue Masque

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Dermalogica® Introduces CHARCOAL RESCUE MASQUE

BNI_Dermalogica-Charcoal Resc-Masq Tube standA multitasking masque for all skin types 

Tired, lackluster skin now has a fast-acting pick-me-up. New Charcoal Rescue Masque from Dermalogica®, launched in India in April detoxifies, brightens, and invigorates all skin conditions, with ingredients that draw out excess oil and impurities, refine pores, calm redness, and improve skin texture and smoothness.  With the power to address skin aging, dullness, breakouts, and sensitivity, this heroic skin savior is ideal for anyone looking for a healthy, vibrant, and balanced glow.

Sluggish skin is increasingly common in the modern age. Environmental pollutants combine daily with natural sebum secretions to form a waxy coating on the skin, dulling the skin’s appearance and contributing to inflammation and congestion. Research conducted at The International Dermal Institute reflects that most women only spend about 20 seconds washing their face – not nearly enough to penetrate debris. Charcoal Rescue Masque significantly enhances cleansing, helping remove build-up and stimulate cellular turnover, making it a go-to for healthy, glowing skin.  

Activated Binchotan (aka Japanese Ubame Oak) Charcoal is a key ingredient used to draw out excess sebum, toxins, and other impurities. Charcoal has long been used in medical circles for the emergency treatment of poisoning, renowned for its extraordinary adsorption abilities. Unlike “absorption”, which is the entering of one substance by another, “adsorption” involves the adhesion of one substance onto the surface of another. Activated charcoal – which has a negatively charged surface – attracts and binds itself to positively-charged toxins.

BNI-dermalogica-Charcoal masqueWhile charcoal can come from a variety of sources (such as peat, coal, wood, coconut shell, or petroleum), Binchotan White Charcoal comes from Japanese Ubame Oak, and has been used for purifying water, deodorizing air, and whitening teeth. Binchotan Charcoal is activated by heating Japanese Ubame Oak branches at extremely high temperatures (1,000° C/1,832° F) then rapidly cooling them down. This erodes the Charcoal’s internal surfaces, increasing its adsorption capacity by creating an internal network of micropores. The resulting material can adsorb more than 1,000 times its weight in positively-charged compounds. If you could unfold all the microporous surfaces in one teaspoon of Activated Binchotan Charcoal, it would cover 10,000 square feet – more than a full tennis court!

Additional ingredients include:

  • Sulfur promotes cellular turnover for dramatically brighter skin; renowned for its antibacterial and anti-inflammatory properties when treating acne, sulfur is also ideal for calming rosacea, eczema, and sebaceous dermatitis
  • Volcanic ash, hot spring, marine silt (mud), and Bamboo stem extract are physical exfoliants that leave skin smooth and revitalized
  • Phytic acid, lactic acid, and mandelic acid are chemical exfoliants that accelerate cellular turnover, increasing collagen production and brightening skin
  • Niacinamide reduces redness and inflammation
  • Chilean Wild Mint clarifies skin and helps refine pores

To use, cleanse skin, then apply generously to face and throat, avoiding the eye area. Leave on for 7-10 minutes, then lightly massage with wet hands, enhancing exfoliation during removal. Rinse thoroughly, and follow with prescribed Dermalogica® regimen. Skin is instantly left noticeably brighter and smoother after just one use. Apply up to four times per week whenever skin needs rescuing.

Charcoal Rescue Masque is offered in a 75 ml. tube with a suggested retail price of 3995/- and will be available at authorized Dermalogica® spa, salons and skin centers nationwide and at Dermalogicaindia.com starting in 14th April’ 2016.

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