TheFaceShop (TFS), world renowned South Korean cosmetics brand which has dominated market leadership in South Korea for over a decade, is now well set to enter India. TFS has been successful in 34 countries by virtue of its focus on natural products and value based pricing to consumers. No wonder it can possibly be another game changer in the Indian market which is already in phase of major restructuring.
The company committed to nature and creates products from approximately 600 natural ingredients such as flowers, grains, plants, fruits, mineral water, and oriental medicine to nourish and revitalize the skin.
Ms. Diane Lee, TFS overseas marketing manager said that finally they are reaching India, the most wanted market for cosmetics from their global business perspective. TFS is thrilled to meet beautiful Indian ladies and surprise them with innovative products that are available in over thousand ranges. She also added that Indians are connected to nature and as TFS focuses on natural products range, it has a high probability of becoming favourites of Indian people.
It is a strategic decision of THEFACESHOP to enter Indian market with beauty products. TFS may have stiff competition from other FMCG brands but the company is optimistic on the market outlook.
TFS Expectation from India Market
India is a really important market in global perspective with its huge potential, but the awareness and presence of K-Beauty is still little unlike other markets. TheFaceShop will develop K-Beauty segment in India through various on and off line activities like K-Beauty classes and creative adaptation into Indian make up culture. With this direction, TFS will be launched in highly growing e-commerce market first and then will expand to off line market next year.
TFS product range includes: Skin Care, Makeup, Cleansing, Mask, Body, Hair, Perfume, Aroma and products specific for both women and men. Sharing some product details:
- CC cushion - advanced new CC Cushion has the color control functions of CC Cream and the moisturizing abilities of cushion foundation for long-lasting moisture without any tautness and radiance without any darkening.
CC Cushion is composed with 2 types: CC Intense cover cushion and CC Ultra moist cushion.
CC INTENSE COVER CUSHION is good for a customer who wants perfect, flawless skin without flakiness or clumping. This product is clinically proven for 25hour-lasting moisture & Coverage effects. It provides strong coverage effect which even hides blemishes and greatly adheres to the skin without heavy feeling or clumping.
Price: 15 gm for 1690/-
CC ULTRA MOIST CUSHION is good for a customer who wants radiance that prevents chapped skin even in the winter season. It is clinically proven for 25hour-lasting moisture & radiance effects. It delivers moisture and radiance as if applying essential serum.
Price: 15 gm for 1690/-
- White Seed Brightening delivers 3-step brightening system that gives milk-like, clear skin. First, tone care to brighten up skin tone. Then Spot care to improve the translucence, Lastly, Brightening to enhance the radiance. White Seed Brightening line will restore your skin to the luminance of youth and gives you natural blossoming.
Price: 50 gm for 1990/-
- The Therapy anti-aging formula serum – is a natural blend of flowers, leaves and fruits. The serum focuses on the most effective parts of the skin and brings amazing changes to the skin. Ladies who are looking for anti-ageing cosmetics, The Therapy could be the right one for them.
The Other product includes lipsticks with amazing shades, BB power perfection, CHIA seed and many more.