Bangalore, September 16, 2015: The Gowri Festival is worshiped a day prior to Ganesh Chathurthi in Karnataka, Andhra Pradesh & Tamil Nadu and is observed by ladies to seek blessings of Goddess Gowri for a happy life. On this occasion, ladies bring a symbolic idol of Gowri (an incarnation of Goddess Parvati) made up of turmeric (haldi).
This festival can be made even more special with SoulTree’s range of makeup and skin care products like ayurvedic kajals and natural lipwear which are made with nature’s goodness with fresh & pure ingredients like organic ghee, camphor, sweet almond oil and natural colours & fragrances. Over and above this, the products are also certified by the BDIH – Germany and undergo a stringent process of checks & regulations.
An interesting part of the festival is the offering of Marada Baagina (a hamper of goodies to women). As part of the rituals, in every household at least 5 baaginas are prepared containing a packet of Arshina (turmeric), Kumkum, black bangles, black beads (used in the mangalsutra), a comb, a small mirror, bale bicchole, coconut, blouse piece, a kajal, a lipstick, dhaanya (cereal), rice, toor dal, green dal, wheat or rava and jaggery and other products. The baagina is offered in a traditional mora (a winnow painted with turmeric) and one such baagina is also offered to Goddess Gowri. The remaining Gowri Baaginas are given to the married women.
Another specialty of this festival is Brothers/father send Gowri Habba gifts to women of their family, which can be given in a form of gift hampers. This kind of practice has been for years and believed to be bringing luck.
The SoulTree products can be sourced from: www.soultree.in
About SoulTree: SoulTree® is India’s first and the only range of certified natural beauty & personal care products developed by Vedicare Ayurveda Pvt. Ltd. The products are crafted from natural origin ingredients, using natural oils and carefully selected Ayurvedic herbs which are grown organically or wild-crafted in the Himalayas. SoulTree products carry the assurance of BDIH seal, the German hallmark for natural beauty products. In addition to the organic Ayurvedic herbs, these natural origin ingredients are derived from natural sources through strictly regulated processes to ensure that synthetic & harmful ingredients do not make their way into the products. No artificial colours, fragrances or harmful preservatives are added. SoulTree products are free of parabens and silicones. Every SoulTree product comes in a recyclable packaging. SoulTree believes in complete transparency and lists all the ingredients on each product label to allow customers to make an informed decision.