WILD STONE LAUNCHES AN ALL NEW RANGE OF REFRESHING ‘FINE FRAGRANCE DEOS’ DESIGNED IN FRANCE
The premium Wild Stone Fine Fragrance Deos are designed in France by leading perfumers like Firmenich, Givaudan and Mane
8 October 2015, New Delhi: McNROE Consumer Products Pvt. Ltd, parent company of Wild Stone Deodorants has launched an all new exciting range of ‘Fine Fragrance Deos’. The unique range of Wild Stone’s ‘Fine Fragrance Deos’ are designed in France by the top perfumers like Firmenich, Givaudan and Mane. The French collection offers six no-gas invigorating variants – Drift, Wave, Surge, Burst, Charge and Thrill and consists of a unique combination of notes such as Cedar, Patchouli, Vetiver, Amber, Sandalwood, Vanilla to name a few.
Talking about the new product, Mr N.K. Daga, Director-Founder, McNROE Consumer Products Pvt. Ltd, said, “With the launch of Wild Stone Fine Fragrance Deos, we aim to fulfill our promise of bringing innovative, quality and value for money products to the Indian consumers. Through the new Wild Stone fragrances designed in France we bring to the consumers a premium product of international quality at an affordable price. Through this launch we look forward to a significant growth in our market share, taking the brand to the number one spot.”
Wild Stone’s ‘Fine Fragrance Deos’ range, for the first time offer Indian consumers more than just fragrance but a fine fragrance experience through its layers of scent and perfume notes. The scintillating fragrances evoke a strong yet contrasting combination of sparkling freshness and a hint of the mesmerizing musk and sandalwood aroma. It’s a sophisticated and enigmatic signature perfume deodorant that lingers all day long leaving one fresh and others craving for more!
Commenting on the new Wild Stone fragrances Quentin Gouedard, Perfumer from Givaudan said,“It’s been a strong decade since Givaudan has been working with McNROE and we have built a lot of beautiful fragrances together. It took us one year to create the new Wild Stone fine fragrance. It is a perfect mix of power, freshness and long lasting. It’s a very sexy and fresh fragrance at the same time.”
Talking about the launch Santosh Desai, MD and CEO, Futurebrands said, “Wild Stone understands the needs of the Indian consumers and have always come up with innovation products. Through this new launch of fine fragrance deos, the brand will emerge as the market leader to bring upon a change in the way consumers look at fragrances.”
The fine fragrance deo range is available across India in a 120 ml can priced at INR 199 only.